Within 30 Days, students will

Eat at a sit-down restaurant – 95%
Shop at a mall – 92%
Go to a fast-food restaurant – 86%
Participate in an outdoor activity – 85%
Go to the movies – 80%
Purchase beer or liquor – 77%
Attend a gym/health club – 70%
Attend a nightclub/bar – 50%

Within 6 Months, students will

Buy Clothes – 95%
Need Car Repairs – 84%
Go to a hair salon/barber – 83%
Go to a concert – 66%
Buy computer software/hardware – 54%
Use a travel agency or service – 44%
Go skiing/snowboarding – 35%

Within 12 Months, students will

Go to a dentist – 90%
Try to find a job – 58%
Buy phone/cable/Internet service – 47%
Buy outdoor equipment/accessories – 46%
Rent an apartment or house – 42%
Buy furniture – 41%
Buy auto insurance – 20%
Apply for a credit card – 20%

WHY THE COLLEGE MARKET?

TREND SETTING
College Students are Trend Setters. Their social network often extends outside of their respective college. Acquire them early as a consumer and have them promote your product.

SPENDING POWER
The average college student has 5 sources of income.
+ Student Aid & Student Loans
+ Credit Cards
+ Parents & Family Members
+ Grants & Scholarships
+ Part Time Jobs

Through all these different income streams, college students have one of the highest discretionary spending powers of any demographic within their age range.

FINANCIAL FACTS
On average, each student receives $6,291 of financial aid. 
Collective spending power of $200 Billion per year.
Of that, $48 Billion is used for discretionary spending.

LARGE SOCIAL NETWORKS
Through the student’s interaction with multiple organizations on campus and the natural social atmosphere of college, your brand will be passed along to a greater number of people than in any other network.

BRAND LOYAL DEMOGRAPHIC
College students represent one of the most brand-loyal age demographics. Establish them now as a loyal consumer, and keep them for life.

VALUE-CONSCIOUS & SAVVY
College students weigh their options carefully. They are value-conscious and savvy consumers. Let our reach help your message influence this major market.